The Apollo Group already runs a 1,000-deal machine. Growth from here doesn't mean reinventing the engine - it means turning three under-used assets into revenue: the leads the team already paid for, a brand the team doesn't yet own, and a proven model in a new city.
A proven Zillow Flex operation - the conversion machine already exists.
Leads already paid for, now sitting cold and un-worked.
The entry point to an evergreen, compounding lead source the team owns outright.
5,000–10,000 buyers sit cold in the CRM - worked once and abandoned. The lead cost is already paid, so reviving them is the cheapest pipeline we have. Aged leads also convert well above cold-call rates: 80% of sales need 5+ follow-ups, yet most get only 1–3.
From the 5,000-10,000 dormant buyers already in the database, here's what a steady revival pace produces:
Stand up & run the revival engine. This is the one I'm bringing to the table - scrub & segment the list, build the scripts & cadence, set up the dialer, point our existing agents at the warm leads, and own the reporting back to the team.
Search-driven YouTube is the highest-margin lead source in real estate - evergreen videos keep producing for years, unlike paid leads that stop the day you stop paying. We run two channels - one for buyers, one for sellers - with me as the on-camera face. It's a lead engine and a brand engine at once.
Beyond inbound leads, the channels build brand recognition for RAR & Apollo - featuring what's happening around the city, our agents, and our luxury & unique listings.
Levi Lascsak's channel - the model Agent Advisory builds - generates about $350K GCI per year. We don't know our numbers yet, so the model below is built to explore what's possible - not to promise.
Illustrative - every input is ours to change. GCI is gross to the team before splits.
Full done-for-you build-out across both channels (including the seller-channel build): thumbnails, SEO & keywords, a 74-video foundation, 1:1 coaching plus weekly group coaching with Levi Lascsak - a ~9-month program. $22,000. First leads typically land in 60–90 days.
The face & producer. I host on camera for both channels and drive the content; Apollo's reach and listings make it bigger. We convert the inbound together - and build a brand we own.
Kris and Justin are opening a new Zillow Flex market in Chicago - and meeting agents there next week. Zillow sends connections faster than any one agent can convert (Zillow itself says hire once an agent passes ~15 connections/month). A new market lives or dies on recruiting and onboarding speed: miss the Flex performance floor - close rate plus the 25% Zillow Home Loans transfer standard - and the territory is at risk.
Target: ~10 onboarded to launch · 8 productive within 90 days.
5-day sprint: systems & standards → conversion scripts → buyer/seller consults → contracts → certify & go live.
90-day ramp: days 1–30 first conversations · 31–60 first closings · 61–90 hitting 2–3 deals/month and the Flex floor.
Support, not run. Kris & Justin are already interviewing candidates - I'm here to sit in, add an extra set of hands and eyes, and help bring repeatable structure to recruiting and onboarding as the team scales.
I'm already building these. Apollo makes them bigger - more leads, more agents, more reach. I bring the engines and the brand; we grow them together. One I stand up (Revival), one I lead as the face (YouTube), and one I support - Kris & Justin run Chicago.
My initiative - build the scripts & cadence, set up the dialer, point existing agents at warm leads, own the reporting.
Host on camera, manage the vendor & content pipeline, and feed inbound leads to the team.
Kris & Justin run it; I sit in on interviews, add a set of hands, and help bring repeatable structure.
Stand up Engine 1: scrub & segment the database, scope dialer seats, load the scripts, point existing agents at the warm leads. Support Kris & Justin interviewing Chicago candidates (already underway).
Database revival live & dialing daily. Vet & select the YouTube vendor and lock the content plan. Sit in on the first Chicago hiring cohort.
First revived closings in. YouTube channels filming and publishing their first videos. Chicago cohort in onboarding.